Silver Tiger Consulting's PR Solutions encompass the following disciplines/functions:

• Corporate Communications

• Crisis Communications

• Executive Communications

• Internal Communications

• Investor Relations Communications

• Marketing Communications

• Integrated Marketing/Integrated Marketing Communications

• Media Relations

• Content Creation

• Events

• Social Media

• Multimedia

• Reputation Management

• Speechwriting

• Brand Journalism

• SEO (search engine optimization)

• Email Marketing 

 

Silver Tiger's Marketing Solutions encompass many of the disciplines/functions above, but with a particular focus on promoting and selling a company's products and services.

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If needed, all of our retainers can include the actual implementation of the plans and strategies we create with your team.  This capability is especially important to organizations that may not have the technical resources or time to update and manage their social media accounts, web sites, and internal communication platforms.

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Marketing and public relations are frequently used interchangeably in business and our understanding and extensive experience handling both offers many advantages to our clients beyond going with a firm that handles only one or the other.

 

Our public relations efforts on our client's behalf are focused on influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of our client's organization.

 

Our retained public relations solutions often include the following and are tailored to augment a company's existing staff and capabilities:

1. Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, positive or negative, on the operations and plans of the organization.

2. Counseling management at all levels in the organization with regard to policy decisions, courses of action and communications – including crisis communications -- taking into account their public ramifications and the organization’s social or citizenship responsibilities.

3. Protecting the reputation of an organization.

4. Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.

5. Planning and implementing the organization’s efforts to influence or change public policy.

6. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in a nutshell, managing the resources needed to perform all of the above.

7. Overseeing the creation of content to drive customer engagement and generate sales.

8. Creating and updating social media accounts, posts, and responding to engagement and messages.

9. Creating and updating web sites.

10. Handling and responding to customer facing email inboxes and/or coordinating responses with a company's internal staff.

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Our setup services to kick off retainer arrangements can typically be covered in a 4-6 hour strategy session.

Single 1 hour consultation sessions are also available to handle specific issues or a subset of our functions.

Cost is $150/hour for kick-off sessions plus travel expenses (sessions can also be held via ZOOM).

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Our services are leveled so they grow with you as your business grows.  We understand that not all of our prospective clients need all of our PR & Marketing services in the early stages of their business. Take advantage of our expertise and set up a complimentary 30 Minute Consultation today.

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Did you know we also provide virtual COO, virtual Human Resource Management services, and fractional CMO services for start-up and growing clients who may not want to have a Chief Operating Officer, Chief Marketing Officer, Director of Operations, or an HR Director on staff full-time but need this type of expertise? Interested in our services but not sure where to start?  Email us or give us a call today for a confidential 1:1 consultation and quote or call 866-276-8981.