Marketing, PR & Crisis Management Solutions for Established Businesses
Silver Tiger's Marketing, PR & Crisis Management Solutions encompass all of the following disciplines/functions with a particular focus on promoting and selling a company's products and services:
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Corporate Communications
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Crisis Communications
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Executive Communications
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Internal Communications
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Investor Relations Communications
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Marketing Communications
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Integrated Marketing/Integrated Marketing Communications
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Media Relations
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Content Creation
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Events
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Social Media
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Multimedia
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Reputation Management
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Speechwriting
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Brand Journalism
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SEO (search engine optimization)
All of our service offerings can include the actual implementation of the plans and strategies we create with your team- pricing depends on how much of the implementation your internal team can take on vs. what needs to be outsourced to us. Silver Tiger Consulting's ability to implement and execute strategy is especially important to organizations that may not have the technical resources or time to update and manage their social media accounts, web sites, and internal communication platforms.
Comprehensive Marketing and Sales Strategy Development and Planning Package:
Our flagship offering for established organizations that might not have sufficient internal marketing staff or organizations looking to rebrand, this solution provides strategic in-depth advice, knowledge, and execution assistance when it comes to creating and revamping the overall marketing and sales strategy for your company. We will work with you to create a complete Customer Journey Map, incorporating both inbound and outbound marketing, sales team training & scripting, use and evaluation of CRMs, Email Marketing software, and much more. We will tackle creating a cohesive product and service pricing communication model, along with tailoring your compensation model, referral programs, and affiliate programs to best meet the goals of the plan we devise. Each solution is tailored to a customer's current business life cycle stage and is done in a phased approach, starting with our comprehensive assessment of your current internal and external situation. Our public relations efforts approach is focused on influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of our client's organization.
Ultimate emphasis is on creating a low maintenance "evergreen" background marketing program that runs all the time and can be enhanced and augmented with new product and project highlights, customer and company success stories, and employee highlights.
Marketing and public relations are frequently used interchangeably in business and our understanding and extensive experience handling both offers many advantages to our clients beyond going with a firm that handles only one or the other.
Our ongoing public relations solutions often include the following and are tailored to augment a company's existing staff and capabilities:
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Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, positive or negative, on the operations and plans of the organization.
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Counseling management at all levels in the organization with regard to policy decisions, courses of action and communications – including crisis communications -- taking into account their public ramifications and the organization’s social or citizenship responsibilities.
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Protecting the reputation of an organization.
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Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.
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Planning and implementing the organization’s efforts to influence or change public policy.
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Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in a nutshell, managing the resources needed to perform all of the above.
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Overseeing the creation of content to drive customer engagement and generate sales.
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Creating and updating social media accounts, posts, and responding to engagement and messages.
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Creating and updating web sites.
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Handling and responding to customer facing email inboxes and/or coordinating responses with a company's internal staff.
Our setup services to kick off ongoing monthly PR arrangements can typically be covered in two to four 45 minute strategy sessions.
Additional Options We Offer:
Social Channel Only Monthly Marketing Package:
Monthly strategy and content planning meeting, Weekly Social Media Post on up to 4 channels, 2x/Month Google Page Post
Enhanced Monthly Marketing Program:
Assistance maintaining an evergreen ad that runs on one platform, Monthly strategy and content planning meeting, Weekly Social Media Post on up to 4 channels, 1x/month video post to company Youtube channel and/or website, 2x/Month Google Page Posts, Monthly Newsletter, Weekly Blog Post on Web Site
Web Site Revamp & Design Services
Press Release Creation:
Includes drafting content, obtaining external quote approvals, and submission to national and local media.
Event Marketing
Event Planning
Single 45 Minute virtual consultation sessions are also available to handle specific issues or a subset of our functions.
Our services are leveled so they grow with you as your business grows. We understand that not all of our prospective clients need all of our PR & Marketing services in the early stages of their business. Take advantage of our expertise and set up a complimentary 30 Minute Consultation today.
Did you know we also provide virtual COO, virtual Human Resource Management services, and fractional CMO services for growing clients who may not want to have a Chief Operating Officer, Chief Marketing Officer, Director of Operations, or an HR Director on staff full-time but need this type of expertise? Interested in our services but not sure where to start? Ask us in your complimentary consultation session.