Multiple studies on ad engagement have been recently published, all citing ads with videos as attracting more engagement and more brand loyalty that companies that just use static pictures and text in their social advertising campaigns.
Some quick stats to know when planning on adding video to your integrated marketing:
A recent study found that 54% of people wanted to see more video content from a brand or business they support. The same study found that those people are also 85% more likely to purchase after viewing a product video.
Facebook itself reports that 85% of ads are watched with the sound turned off.
Native videos (videos uploaded directly to a specific platform) outperform links to videos uploaded on other platforms and then linked to on a different platform by a factor of 10.
Ways to get started with video:
Silver Tiger Consulting offers everything from video templates (starting at $49/month) that can be customized with logos and additional content up to completely original video content creation services. Marketing with video is not a one size fits all solution, but if done correctly, incorporating video onto your web site, social posts, and review sites can greatly increase engagement at relatively little cost.
The easiest way to get started is to leverage a service that provides already tested curated video content templates, such as what Silver Tiger Consulting provides into an existing marketing campaign. This type of content paired with outreach such as Facebook live, and other platform live video tools allows you to test out what is working before increasing ad dollars or investing in actual video production.
Interested in having us help you add video to your next marketing campaign? Drop us a note at firstname.lastname@example.org and tell us a little bit about your project.