2020 Marketing- A Simple Plan for Success
Silver Tiger Consulting Headquarters
301 Edgewater Place, Suite 100
Wakefield, MA 01880
As a certified Constant Contact Solution Provider, we host a number of workshops each year to provide low-cost training for you and/or your marketing staff. You'll leave our workshops with plenty of information and the technical know-how to implement these strategies for your business right away.
Please note: we can not provide refunds with less than 8 calendar days written notice to email@example.com. Pre-conference prep materials are sent out one week prior to event to allow participants adequate prep time. Thank you for understanding.
Most businesses obtain their new clients via word of mouth referrals and online searches. Potential customers are continuously researching products, services, locations, reviews, and business hours online before purchasing from or visiting a place of business.
At this in-person, round-table style workshop we'll review how the latest digital marketing trends and traditional marketing program elements can all work together in 2020 to increase ROI on your marketing $$$.
Do you struggle with creating a marketing plan for your business that generates results? Do you need to bounce ideas off of someone else to really get the creative juices flowing when it comes to creating your plan for 2020? If so, this workshop, 2020 Marketing: A Simple Plan for Success is for you!
According to a study BrightEdge conducted, they found that 51% of website traffic comes from organic search results, 10% from social media, and 10% from paid search (ads).
AND, a whopping 94% of a business's potential prospects turn to online search engines as a first step in their research.
So what do you need to both be found by prospects online and nurture them through the entire life cycle of prospect to customer to repeat customer and referral source?
As part of the workshop prep materials, you'll receive a comprehensive online marketing audit workbook one week prior to the event. The audit covers all 5 aspects of an effective online marketing strategy outlined below. We'll be reviewing attendee's audits in the second half of the workshop and coming up with strategies specifically targeted to help that attendee's marketing plan close the gaps.
Your marketing strategy needs at least these 5 items covered and we'll talk about how and why they work together to improve your marketing ROI in the workshop:
1. A mobile friendly website that has both enough content for search engines to find useful enough to display in organic search results and a way to capture leads
2. An email marketing tool to nurture captured leads and referrals
3. A primary social channel to improve SEO, pull in new leads, assist referrals in their research, and maintain relationships with existing clients
4. Up to date business listings across all marketplace, review, and applicable sites used in your industry (i.e., BBB, Trust Pilot, Google My Business)
5. A way to easily create content to continue to provide value to your audience and sphere of influence
If you don't yet have a 5 pronged approach to your online marketing strategy set up, or are working on improving the rest of your marketing plan for 2020 and want to make sure these elements are included, this workshop is for you! We'll spend the first hour covering easy strategies for tackling the items above, and the second hour will be brainstorming and working on your specific strategies and implementation options for your own business/organization.
Cost is $59/session.