5 Keys to Email Marketing Success

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There are 5 Keys to a Successful Email Marketing Program:

1.  Branding
Consistent use of logo, colors, social media links, and messaging.

2.  Segmentation
Creating smaller, targeted groups of email recipients to focus messaging on what they really need and want.

3.  Automation
Emails are sent automatically to your segmented lists based on specific actions they take.  

4.  Personalization
Sending emails from specific individuals your contacts are familiar with at your company and personalizing the emails they receive with their name and interests unique to them.

5.  Automatic List Growth  
Automated and organic mechanisms for growing your permission based contact list to attract and retain new contacts.

If you don't have all 5 of these elements in place and working for you, you are spending a lot more time and making a lot less money on your marketing efforts than you should be.  

As a certified Constant Contact Solution Provider, we are here to help with a simple and affordable strategy package that will help you incorporate all 5 elements into your email marketing plan.


We are located at 301 Edgewater Place, Suite 100 in Wakefield, MA 01880.  WiFi and Parking are free.


Not Sure How Best to Get Started?

We are happy to provide a complimentary 30 Minute phone consultation to determine the best and most cost effective way to start incorporating the 5 elements described above into your current marketing plans:

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